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Bridal Collection
Beauty is the last thing on the minds of modern designers. Edginess, the avant-garde, experimentation and originality win over aesthetics.
Such is the case with bridal fashion. Vera Wang, the big name in bridal design, studied art history, and was fashion editor for sixteen years before she apprenticed with Ralph Lauren for a couple of years. She opened her store several years after that. The bulk of her experience is more in critiquing and analyzing gowns and dresses rather than making them herself.
Since beauty is no longer important, many design schools bypass craftsmanship for experimentation and originality. This suits designers like Wang just fine, who decided to enter the design field much later in life, and with minimal training. She doesn’t have to produce gowns which are carefully constructed and sewn. Instead, she can improvise with the gauzy materials and ephemeral colors. Modern brides, themselves with lax standards for craftsmanship but with high expectations for originality, are happy to pay thousands of dollars for her mounds of chiffon.
