Wednesday, September 21, 2011

Vera Wang's Aggressive Asian Outreach: Part II

Asian model for Asian designer

The above image is part of a six-page Vera Wang ad campaign in the September 2011 issue of Harper's Bazaar magazine. The Asian model is the same throughout. The pages advertize the ever-growing Wang fashion empire:

- Vera Wang Lavender Collection which, as Wang describes it is "all about youthful joie de vivre." I went through all forty-one items and couldn't find a single redeemable one.

- Vera Wang Eyewear

- Simply Vera Wang (which the above model is advertizing), which Wikipedia describes as: a modestly priced line of merchandise created by a high-end designer that retails at more moderate prices.

I'm sure that Walmart's products are a good deal more "modestly priced" than those in Simply Vera Wang. Looks-wise, why buy an ugly, "cheaper" Vera Wang dress when you could buy an ugly Walmart dress for a fraction the price. I'm pretty sure ugliness doesn't discriminate.

Here is a photo of the model above, with her profile:

Shu Pei, the Chinese model
in the above ad campaign
for Vera Wang

"Vera Wang's Aggressive Asian Outreach: Part I" is here.