Sunday, December 19, 2010

Christmas Storefronts

Store front Christmas decorations at the
historic Ryrie Building on Yonge Street
(Photo by KPA)

I posted recently on Christmas window displays, mostly the domain of department stores which decorate with nativity scenes, fireside Christmas trees, and carols emanating from hidden speakers. Whole busloads arrive on busy Saturdays to celebrate Christmas with a visit to the Bay's windows.

But storefront decorations take it all to another level. Storefronts, which are part of the "main street" of towns and cities, feature more elaborate designs of lights, tinsels and baubles. There are no Christmas "scenes" but rather an explosion of sparkle added to the store's merchandise. Clothes, furniture, toys, book are surrounded by Christmas cheer. Winter days end early, and by 5pm, the lights go up and the spirits are lightened.

Toronto is trying to revive and restore historic "main street" storefronts, and Yonge Street is nothing but the Main Street of Toronto. Despite the seedy dollar and convenience stores that dominate the long stretch, often with owners who have no inclination to celebrate Christmas, there are stores which maintain the tradition, and give a Christmas cheer (and greeting) with their enthusiastic decorations.