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"Mitt Romney Makes Fun of Obama Campaign Slogan During High-Dollar Fundraiser" says this headline, but Romney is not wrong, although a little naive. The article says:
Mitt Romney this evening, speaking to a group of high-dollar donors at the Ritz-Carlton hotel, poked fun at President Obama's newly unveiled campaign slogan, "Forward," remarking, "Forward, what, over the cliff?""Forward" is actually a communist/socialist slogan which this Washington Times article correctly identifies:
The Obama campaign apparently didn't look backwards into history when selecting its new campaign slogan, "Forward" — a word with a long and rich association with European Marxism.African Marxist countries also used "forward" as a slogan. "Etiopia Tikdem," which loosely translated is "Ethiopia First" but actually means "Let Ethiopia Come First" or "Let Ethiopia Go Forward," was a well-known slogan during Marxist Ethiopia.
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Even non-Marxists like us liked the sound of it for a while. Some still use it, a little nostalgically and ironically. Here is a blogger, whose name is Etiopia (it is common to give girls the name "Etiopia"), who uses it as her Facebook title. She's too young to have lived through the worst of the communist regime, but somehow the phrase has prevailed, and she associates with it positively.